LUOGO COMUNE is the pseudonym of the award-winning Italian illustrator and artist Jacopo Ghisoni. As his artistic name—literally meaning “cliché” or “stereotype”—suggests, his core mission is to break down stereotypes, whether on paper or on the walls of buildings. His illustrations can be found in magazines and children’s books, while his murals appear across Italy, Austria, Poland, England, Spain, Greece, and Morocco.